This is how a Professor explained Marketing Concepts to a class:
1. You see a Gorgeous Girl at a party.
You go up to her and say: “I am very rich. Marry me!” – That’s Direct Marketing.
2. You are at a party with a bunch of friends and see a Gorgeous Girl.
One of your friends goes upto her and pointing at you says: “He’s very rich. Marry him!” – That’s Advertising.
3. You are at a party and see a Gorgeous Girl.
She walks up to you and says: “You are very rich! Can I marry you?” – That’s Brand Recognition.
4. You see a Gorgeous Girl at a party.
You go upto her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. – That’s Customer Feedback.
5. You see a Gorgeous Girl at a party.
You go upto her and say: “I am very rich. Marry me!” And she introduces you to her husband. – That’s Demand and Supply Gap.
6. You see a Gorgeous Girl at a party.
You go upto her and before you say: “I m rich, Marry me!”, your wife arrives. – That’s Restriction for Entering New Markets.
I hope Concepts are clear… Class is adjourned…….